• Toyota maintains its position as the most searched car brand in Australia
• Tesla took second place, while Mazda was still in third
• Toyota was the most searched car brand across the globe but its lead over Tesla is shrinking, with Tesla predicted to take over as early as 2031

In Compare the Market’s seventh annual Most Searched Cars report, Toyota maintains the number one position, but Tesla continues to grow in online search interest across the planet.

After making it into the top three last year, Tesla has maintained its position as Australia’s second most searched car brand, followed by Mazda.

Looking globally, across the 155 countries that were analysed, Tesla continued to chase down Toyota, narrowing the gap as Tesla increased the number of countries where it was the top brand from 29 to 34.

Tesla stayed steady at 64 – the exact same result as last year. While it maintains pole position, Toyota’s lead over the others is shrinking.

Based on the last few years of data, it’s possible that Tesla will replace Toyota as the world’s most searched car brand in 2031.

BYD surged into the rankings for the first-ever time, off the back of its top-selling EVs taking the globe by storm. The Chinese electric and hybrid manufacturer was the most searched brand in two countries – Uzbekistan and Nepal.

The image below shows the number one brand in each of the 155 countries analysed by Compare the Market.

Compare the Market’s General Manager of General Insurance, Adrian Taylor, notes that car insurance is important no matter what you drive.

“Car insurance is a financial safety net that can cover you against a range of events. Depending on the level of cover you purchase, if your car is damaged your insurer could repair or replace your car, or provide a cash settlement for your claim. It can also cover your legal liability if you damage the property of others while driving,” Mr Taylor said.

Regardless of what your day-to-day car is, Taylor added it’s crucial you look at the limits, exclusions and policy details in the Product Disclosure Statement (PDS) and Target Market Determination (TMD) before you buy.

“Not all policies are the same, and insurers may have differing levels of cover, terms, exclusions and more. It’s essential to read the policy wording so you don’t wind up with unsuitable cover for your needs.”

To see more information, including a breakdown of results in each country, visit: https://www.comparethemarket.com.au/car-insurance/features/most-searched-car-brands-2024/

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For interviews and more information, please contact:

James McCay | +61 450 930 374 | [email protected]   

Compare the Market is a comparison service that takes the hard work out of shopping around. We make it Simples for Australians to quickly and easily compare and buy insurance, energy, and home loans products from a range of providers. Our easy-to-use comparison tool helps you look for a range of products that may suit your needs and benefit your back pocket.