Used Car Demand Report 2024

The used vehicle market has spiked in recent years due to supply constraints on new cars causing extended waiting times.

Choosing to purchase a pre-owned car could allow buyers to skip the queue or potentially save some money.

As comprehensive car insurance comparison experts, we uncovered the used models with the most interest – indicated by global online search volume.

Most in demand used cars globally

American and Japanese branded used vehicles are most in demand globally, despite the rapid rise of Chinese carmakers and well-established European and South Korean badges.

Used examples of the American Jeep Wrangler off-road SUV had the most interest, followed by the Mexico-made Toyota Tacoma truck, and Japanese-badged Honda Civic hatchback and sedan.

Meanwhile, the Tesla Model 3 sedan was the most sought after used electric car and edged out the venerable Toyota Camry petrol-engined sedan.

As per consumer trends, SUVs dominate the list with the higher-riding wagon body type making up 28 of the 50 most searched used cars internationally.

What are the most searched used cars in Australia?

Australians have a slightly different used car appetite than the rest of the world.

Only 21 SUVs made up the top 50 list, with more interest in commercial utes as reflected by 2023 used sales figures.¹

Japanese automaker Toyota dominated the top 10 list – led by the Yaris small hatchback, with the HiLux ute and Prado large SUV trailing.

Despite the increasing rise in electric vehicles, it seems Australians are more hesitant to buy a used example – with the first EV on the list, the Tesla Model 3, appearing 32^nd in search traffic.